Years ago, finding a church with its own website was extremely rare. But as technology and communication have evolved, more and more churches are discovering the importance of setting up an informative website for the church. This is not about being hip or chasing the latest trends. Rather, it’s about embracing more diversified ministry platforms to help the church and its members grow. Like any other website, your church website says a lot about the company or organisation it represents. Simply put, your church website reflects your church community and the ministry you are in. Whether you like it or not, if you have a cluttered, poorly organised website with incomplete or irrelevant contents, it draws out an impression that your church is also disorganised, dull and distant. Hence, you are uninviting people who could have grown in faith and your church. If your website sucks, most people will never go back to your site again. This impression sets out a barrier to your ability to attract new members. The key to a good church website is about being welcoming and warm. It should create a sense of belonging and be hospitable to new and even already existing church members. Here are the top qualities of a great church website:
You do not have to incorporate many graphics or use multiple striking colours. Keep your site pleasing to the eyes of the site visitors by being organised and strategically designed. Publish short and informative content. Keep it simple and aim at delivering the message creatively but straightforwardly.
The church's basic information, location, worship schedules and contact details must be easy to find. The users must be able to navigate and easily click on links that provide the information they need.
If your actual phone number has changed and the information is not updated on your site, imagine how frustrating it can be to dial the wrong number. Make sure that you publish current information on your sites. Regular and reliable content drives more visitors.
Do not put extra content to impress. Do not create expectations or make promises you cannot deliver. If you place a warm and smiling pastor or ushers’ pictures on your site, ensure these people are also friendly and approachable in person so your visitors will feel you are really what’s on your website.
The rise of social media has totally changed the way most organisations deal with their websites, People will find it easier to get acquainted if your site is also integrated with social media platforms. Your site must also be mobile-friendly as more and more people are now using portable mobile gadgets to access the internet.